Website SEO & Web content
Web & Social Media Content
After building the two associate websites the job of optimising the content began. To achieve this requires a multifaceted approach starting with static content and ultimately feeding your site with relevant updated content through social media channels.
Cobotics Skillnet recognised that they needed to constantly evolve in order to keep relevant and to rank highly on SEO. To this end they asked Array Graphics to address their overall online presence.
Array Graphics are now feeding their social media channels with content such as videos, daily/weekly news, tweets from associate companies and engaging with all relevant parties in their sphere. This all has to be monitored and analysed through backend software enabling Cobotics to see where their audience is engaging and what their customers want to see… optimising their website in other words.
Cobotics Skillnet / ICERT Social media content
In order to engage with associate companies, their potential audience and ultimately heighten their company profile we used every opportunity to ‘broadcast’ all news across Twitter/Facebook/Instagram etc.
In this instance we wanted to create awareness about an upcoming symposium that Cobotics Skillnet in Association with ICERT were hosting. The results were amazing, the symposium was a great success with a great following and turnout all through online engagement.
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